Education

York College of Pennsylvania – York, PA

2015

Bachelor’s Degree in Fine Art and Graphic Design
Minor in Art History
Summa Cum Laude
3.98 GPA (Major GPA 4.0)

Experience

Senior Digital Graphic Designer

Independence Pet Group | AsPCA Pet Health Insurance – remote

October 2022 – Present

As part of Independence Pet Group's (IPG) Brand Experience team, I work with diverse B2B and B2C brands, such as ASPCA®, PetPartners, 24Pet, PetPlace, and Independence Pet Group's corporate brand.

  • Primary responsibility is to create visually appealing and intuitive website designs, utilizing XD and Figma, that effectively communicate the brand identity, messaging, and objectives of the ASPA® Pet Health Insurance brand.

  • Compose user interfaces that are intuitive, user-friendly, and optimized for conversion.

  • Create wireframes, mockups, and prototypes to visualize the website design and functionality.

  • Provide design guidance and feedback to developers to ensure the design vision is executed accurately.

  • Collaborate with UX/UI team members to adhere to web design best practices, accessibility standards, and to provide the best user experience.

  • Utilize information from usability testing to advise design adjustments based on user feedback and analytics.

  • Employ research conducted by the competitor analytics team to understand our target audience, market trends, and competition.

  • Work with SEO and Marketing Operations teams to ensure new page designs have optimal visibility in Google while maintaining our compliance standards.

  • Team up with the copywriting group to create optimal designs that make sense from a user flow and information architecture perspective.

  • Develop a brand guide using existing logos, colors, typography, and assets to maintain consistency and cohesive designs in future projects within the team.

  • Create flyers, postcards, brochures, infographics, and other print collateral that align with brand identity and messaging.

  • Curate photography, generate content, and create branded templates for social and promotional use.

  • Map out email designs for various campaigns and consumer phases to assist in converting from the quoting stage to sales.

  • Create display ads and other content needed for online promotional material.

Product Development & Design Manager

York Wallcoverings | RoomMates – York, PA

September 2018- October 2022

  • Elevated to a leadership position by the executive leader of RoomMates, where I was entrusted with hand-selecting and leading a team of designers.

  • Achieved increased production and sales margins by operating the studio with a lean team of three, successfully matching the output of a team of eight.

  • Implemented meticulous planning, streamlined workflows, and intelligent decision-making to eliminate redundancies, minimize inefficiencies, and optimize resource utilization. This resulted in significant cost savings, increased profitability, and seamless coordination for optimal outcomes.

  • Effectively organized, managed, delegated, and directed tasks and projects within the studio, ensuring smooth workflow and timely completion.

  • Oversaw all projects and designs created by the team, fostering coordination across departments, including sales and sourcing.

  • Established and maintained effective communication with printers and factories to facilitate seamless development of new products.

  • Successfully fulfilled responsibilities as a Graphic Designer in a fast-paced environment, where I created merchandising materials, presentations, packaging, and impactful marketing materials like web banners.

  • Drove innovation by creating new home decor products, including decals, wall decor, peel and stick wallpaper, and floor tiles.

  • Continuously collaborated with licensors to develop new products and contributed custom illustrations for production.

  • Garnered recognition for design excellence, with featured placements at renowned retailers such as Walmart, Target, Barnes and Noble, Hot Topic, Meijer, and international markets.

  • Stayed abreast of industry trends, consistently developing trend-based presentations to inform and inspire colleagues and stakeholders.

Lead Graphic Designer

York Wallcoverings | RoomMates – York, pa

Jan 2018 – Sept 2018

  • Orchestrated, managed, delegated, and directed tasks and projects within the studio, ensuring seamless workflow. Provided oversight for all projects and designs produced by my team, while simultaneously fulfilling my role as a Graphic Designer.

  • Continued to collaborate with licensors to develop new products, while also creating custom illustrations for production.

  • Achieved successful product placement at renowned retailers, including Walmart, Target, Barnes and Noble, Hot Topic, and Meijer, among others, with international sales reach.

GRAPHIC DESIGNER

York Wallcoverings | RoomMates – York, pa

Feb 2017 – Jan 2018

  • Created custom illustrations and designs for new products.

  • Developed a diverse range of designs, including whimsical and cute children's illustrations as well as sophisticated decorative designs for adult audiences.

  • Collaborated closely with the Studio Manager as a trusted lead designer, contributing to new ideas for product development.

  • Worked with licensors and meticulously followed their style guides to create new products for renowned brands such as Disney, Nickelodeon, Warner Brothers, Marvel, Nintendo, Hasbro, and others.

  • Designed web banners and other marketing materials for the web team.

  • Curated new room sets that effectively showcased our products and met specific requirements.

  • Updated product packaging to reflect our refreshed branding and revamped room set images upon receipt of new purchase orders.

  • Assisted in creating new wall art and decal products that seamlessly fit into new collections or product lines.

  • Spearheaded trend research, including creating trend boards and leading trend meetings, to inform the production of upcoming products.

  • Maintained regular communication with printers to ensure smooth production of new products.

  • Produced storyboards to present and showcase designed products.

  • Assumed responsibility for all pre-production activities related to decal products.

FREELANCE GRAPHIC DESIGNER

TOWNE BARBERS – BEL AIR, MARYLAND

Jan 2016 – Present

  • Led a comprehensive rebranding initiative for a barber shop, revitalizing its identity and enhancing its market presence.

  • Designed compelling marketing materials that effectively communicated the brand's value proposition and resonated with the target audience.

  • Spearheaded the redesign of Towne Barber's website using Adobe Muse, creating an engaging and user-friendly online platform that showcased the brand's unique offerings.

Graphic Designer and Project Manager

Piccirilli Dorsey – Bel Air, Md

Oct 2016 – Jan 2017

  • Successfully managed the ParishPages project, overseeing its execution and ensuring timely delivery.

  • Effectively communicated with clients participating in the ParishPages project, providing comprehensive tutorials on managing the backend of their websites through Craft CMS.

  • Offered exceptional customer support, addressing inquiries and resolving issues promptly and efficiently.

  • Designed customized websites for schools joining the ParishPages project, leveraging a range of template layouts to create visually appealing and functional online platforms.

  • Collaborated as a valued member of a photography team, conducting professional photo shoots for schools to enhance the visual content of their new websites.

  • Created compelling web banners for clients, effectively capturing their brand identity and promoting their online presence.

  • Contributed to the development of a comprehensive newsletter for clients, facilitating effective communication and engagement.

Junior Graphic Designer

YORK WALLCOVERINGS | ROOMMATES – YORK, PA

Jan 2016 – Oct 2016

  • Assisted with the designing and layout of product and packaging.

  • Aided in designing marketing materials.

  • Managed pre-press tasks for seamless production.

  • Adhered to style guides and maintained brand standards of licensed product from Disney, Nickelodeon, Warner Brothers, Marvel, Nintendo, Hasbro, etc.

  • Created visually stunning digital and print assets.

  • Generated innovative graphic concepts.

  • Enhanced brand identity through consistent visual elements.

  • Supported design team with administrative tasks.

  • Stayed updated on design trends and industry standards.

  • Collaborated with cross-functional teams for cohesive visual communications.

Graphic Design Intern

YORK WALLCOVERINGS – YORK, PA

May 2015 – Jan 2016

  • Conceptualized and designed posters and banners for both internal and external use.

  • Utilized advanced masking and Photoshop skills to edit and manipulate images for DPR (Digital Pattern Replacement).

  • Produced visually compelling email blasts for various events.

  • Assisted in updating social media channels, including Pinterest boards, to promote brand awareness and engagement.

  • Created an animated motion graphics video for a sales meeting to effectively convey key messages to stakeholders.

  • Designed and executed collection releases for new product launches, incorporating brand guidelines and market trends.

  • Produced high-quality printed promotional materials, such as bookmarks and memo cards, to support product collections.

  • Provided assistance to the Hand Screen department with color mixing to ensure color accuracy and consistency across products.

  • Redesigned and printed the company newsletter, improving its layout and design to increase readability and engagement.

  • Updated and enhanced company parking permits, implementing a sleek and modern design to better represent the brand.

  • Collaborated with the product and packaging teams to design and layout products, adhering to brand standards and style guides of licensed products from well-known brands such as Disney, Nickelodeon, Warner Brothers, Marvel, Nintendo, and Hasbro.

  • Aided in designing various marketing materials to support sales efforts and brand awareness.

  • Ensured high-quality print production by performing pre-press tasks and maintaining attention to detail.